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New Obi-Wan Kenobi vs. Darth Vader Set Reflects Rising LEGO Prices

LEGO Star Wars 75334 - Obi-Wan Kenobi vs Darth Vader
LEGO Star Wars 75334 – Obi-Wan Kenobi vs Darth Vader

Featuring 408 pieces, and 4 minifigures, the newly announced LEGO New Obi-Wan Kenobi vs. Darth Vader set has caught fans by surprise due to its high MSRP of $49.99.

LEGO fans have reacted negatively on social media to the cost of the set and the perceived lack of value it provides relative to its retail price.

Obi-Wan Kenobi vs Darth Vader Battle Platforms
Obi-Wan Kenobi vs Darth Vader Battle Platforms

Based on the new Obi-Wan Kenobi mini-series on streaming service Disney+, the set includes figures of Obi-Wan Kenobi , Darth Vader, Tala Durith and NED-B. The bulk of the set is a simple gray platform with turntables that allow the minifigures to engage in lightsaber battles.

LEGO Star Wars 75334 - Obi-Wan Kenobi vs Darth Vader Minifigures
LEGO Star Wars 75334 – Obi-Wan Kenobi vs Darth Vader Minifigures

This set is the first occasion that the droid NED-B has been given a minifigure form, which alone will likely spur purchases by completionist collectors that are looking for a minifigure of every character from the long running sci-fi franchise.

Other LEGO Star Wars sets that also featured 4 figures, such as Battle Packs, were priced at $14.99 as recently as 2020. But due to a number of factors, LEGO is planning to raise their prices for current and future releases, including sets in the Star Wars theme.

Star Wars toy merchandising was once primarily the domain of Hasbro and the action figures it produced, but both the company and the figures have seen a decline in popularity. For The LEGO Group though, Star Wars has grown to become the biggest theme in their portfolio, which increasingly consists of licensed properties.

It is still unclear what factors led to the specific pricing of this set, other than LEGO prices increasing in general due to inflationary forces. Although, it is likely that a target to reach or maintain a certain profit margin, and/or a demand from Disney to pay a specific licensing fee played a part.