LEGO Elves, the newly released LEGO theme, has a new trailer available for viewing on YouTube. The trailer sets the stage for the storyline of the new theme, which takes place in the Elven town of Elvendale. The new theme features a greater element of fantasy than is seen in the existing LEGO Friends and LEGO Princess sets, themes that LEGO hopes LEGO Elves will complement. While 6 sets of LEGO Elves have been released, two new sets have also been announced:
Expect to see both of the above sets released in August.
Set information and pictures via Brickipedia