A collaboration between LEGO and Sony Computer Science Laboratories has led to the creation of electronic LEGO bricks and go a step beyond what is currently available as part of the LEGO system. Similar to what LEGO Mindstorms offers, Toy Alive bricks feature microchips inside and can be controlled with a Sony PlayStation controller. LEDs inside bricks can emulate fire, while other bricks allow for vehicles to be driven around or allow for a a LEGO tree to fall apart. Associate researcher Alexis Andre has been working on the Toy Alive project for about a year. While there are no current plans for a commercial release of Toy Alive at this time, there may be a distant possibility of the product to appear on store shelves in the near future.
Source: Japan Times