LEGO Now World’s Most Valuable Toy Company

LEGO Headquarters Denmark-Billund$14.6 billion. That is the estimated market capitalization of privately held toy maker LEGO. This makes the Danish company the world’s most valuable toy manufacturer by market capitalization, just ahead of American firm Mattel, which is valued at $14.4 billion, while Hasbro trails far behind both companies with a value of $5.4 billion. Japanese toy manufacturers Bandai and Tomy had a value of roughly $3.85 billion and $520 million respectively while Canadian firm Mega Brands, manufacturer of Mega Bloks, had a market capitalization slightly over $200 million.

Led by CEO Jorgen Vig Knudstorp, LEGO saw revenues rise 25% last year and manufactured an impressive 45.7 billion bricks. LEGO’s greatly expanded its product offerings in recent years adding themes based on licenses such as The Lone Ranger, Teenage Mutant Ninja Turtles, The Hobbit, The Lord of the Rings, and Marvel and DC Superheroes. It has also created new original properties such as Friends, Ninjago and Chima. LEGO stores have also proliferated across North America and Europe.

The Kristiansen family, which owns LEGO, controls its stake through Kirkbi A/S, an investment company headquartered in the same town as LEGO, Billund, Denmark. Kirkbi  also owns 36% of Merlin Entertainments Group; the owner of the LEGOLAND theme parks and Discovery Centers among other attractions around the world. Merlin Entertainments Group recently opened two new LEGOLAND theme parks, one in Florida and another in Malaysia as well as a LEGOLAND Discovery Center in Toronto, Canada with plans for another in New Jersey.

Source: Bloomberg, New York Times

One thought on “LEGO Now World’s Most Valuable Toy Company

  1. […] LEGO is hoping its newly released theme, LEGO Elves, will provide the firm with additional momentum to capture an increasing share of the toy market. Targeted at the female market, the LEGO Elves theme is meant to complement the Princess and Friends line that have proven to be extremely lucrative for the Danish construction toy juggernaut. As LEGO strengthens its grip over the construction toy space, of which is already holds 70%, it comes closer to becoming the biggest toy company by revenue, a title currently held by Mattel. But LEGO already has all of its rivals beat in one regard: it has the highest market capitalization of any toy company. […]

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