According to data compiled by the NDP group, building sets saw their sales increase a whopping 17% year over year as of September, 2012. Unfortunately, other toy categories did not fare as well. Dolls saw sales remain flat while every other category saw a decline, such as that of action figures, where sales fell 11%, or plush, where sales declined 19%.
Building sets appear to have had a stellar year thanks in part to releases such as Mega Blok’s World Of Warcraft, LEGO’s The Lord Of the Rings and Kre-O Transformers. But sales that occur this holiday season may provide a better long term perspective of what toys are hot and what toys are not.