One of the huge drawbacks many construction toys face is that they are inedible. Sensing a gap in the market place, Magic Choc allows you to build whatever you want out of chocolate, then eat it. Magic Choc may also be a very constructive treat to give out on Halloween. Take the guess work out of deciding what chocolate Trick-or-Treaters want to eat and instead let them build it themselves using the moldable chocolate material. Happy Halloween and happy building (and eating)!