February, 2013 will see the the latest addition to the Kre-O product line, G.I Joe. The Real American Heroes will be in good company with the Transformers and Battleship, the two Hasbro franchises that currently make up the Kre-O product line. Hasbro will be showcasing G.I Joe Kre-O at the upcoming New York Comic-Con 2012 preview night.
The upcoming G.I Joe Kre-O are very similar to Hasbro’s efforts in the mid 2000’s to create a construction block product line featuring its licenses, called Built-To-Rule. BTR, as it was commonly called, much like Kre-O, also featured a line of Transformers construction sets.