The Answer My Friend Is Blowing In The Wind

Our beloved LEGO has pledged to obtain 25% of the power it consumes from Wind Energy. This, in turn, will not only allow the Danish company to help the environment and beef up its green cred, but to use the WindMade label in its marketing efforts as well. In all, 15 companies from 15 different industries have made a similar pledge as well, including the likes of Motorola and Deutsche Bank. Of course, LEGO’s relationship with wind power should come as no surprise to AFOLs as the company previous partnered with Danish wind power giant Vestas to create a LEGO windmill set.

Source: BusinessWeek , The Brothers Brick (Picture)